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Local Events & Workshops

WORKSHOP: Website Content Writing Essentials
How to structure, organise and create content for your website 

Wednesday September 18 | 9.30am – 11.30pm
Dome Cafe Byford – Upstairs Meeting Room

Business SJ in partnership with Business Station Inc is excited to offer this 2hr workshop with presenter Lisa Kniebe or Lisa Kniebe, Words That Shine.


This workshop is ideal for small business owners who are creating the content for their website and are feeling stuck, not knowing where to start!

Writing the content for your website can leave even the most articulate person blank! This workshop will help you find structure, organisation and strategy for tackling your content writing so you can bring your website to life.

You’ll learn how to:

  • Structure the content for your home page, service pages and about page
  • Find the language your target market will connect with
  • Plan your content writing so it flows with ease
  • Think like a copywriter so that every page is written to attract, engage and convert
  • Use these 7 copywriting hacks to create click-worthy content

After this workshop you’ll walk away with a deep knowledge of your target market, a content writing plan for 3 key pages (home, about, services) and some ideas to get you started.

This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program.


Lisa is a sales copy specialist helping online entrepreneurs scale their service based businesses with high converting sales copy and strategic funnels. Her superpower is speed, she thinks fast, works intuitively and delivers on point sales copy that gets you up and running.

In her years in business she’s written over 487 pages of website copy and grown a solid reputation as the go-to girl for copywriting. In 2018 she launched the coaching, consulting and training arm of her business, Lisa Kniebe and turned her focus to training and mentoring helping small business owners to find the confidence and clarity to write their own copy.

#websitecontentwriting #websitecopywriting #howtowriteyourwebsiteconent

Monday MeetUp
Monday mornings weekly  | 9am – 12pm
Dome Cafe Byford – Upstairs Meeting Room

Business SJ is excited to offer you the opportunity to work out of the office in a collaborative environment. “Monday MeetUp” is for solo-operators who generally work from home and need help to get motivated on a Monday morning, would love to collaborate with others on business adventures or are just feeling isolated working from their home office every day.

Being a solo entrepreneur can be a lonely path and Business SJ recognises there are a large number of these businesses in the shire. Our inclusive weekly MeetUp sessions are run on a Monday morning so you can plan your week, catch up on admin, tackle new projects and re-focus your energy to kickstart your work week.

Limited seats are available so please register your interest to attend this FREE event via the link below.

Our members get discounted event tickets!

Past Events

Wednesday, 21 August 2019 from 14:30-16:30

DIY Video Production 101

Would you love to use video content in your marketing, but think it is too expensive?

Have I got awesome news for you! For less than $100 and the phone in your pocket, I can teach you how to make effective videos as well as how to promote them. Broken into two parts, I’ll cover theory on video strategy, tips for writing scripts, necessary equipment, how to prepare for a shoot and uploading to the web. In part two I cover how to shoot great looking vision, how to capture great sound (vitally important) and basic lighting techniques.

By the end of the two hours you’ll be more comfortable and knowledgeable shooting your very own business videos.

Topics Covered include:
– Basic Video Strategy
– Where to start
– How to plan your video
– Tips for Script writing
– Equipment needed
– Shoot day
– Prepare for the edit
– Uploading and optimising your videos

Join me and leverage the power of video for your business.

This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program, in partnership wth Business SJ



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~Business SJ Committee